In as many years as I can count on my fingers, content marketing has grown into a multi-billion dollar industry. As with any fast-growing field, gurus, know-it-alls, and so-called-experts have started to creep out of the wood-work with Golden Rules and Top 10 lists-a-plenty. While there may not be one golden formula for content and social media marketing success, there may exist a few ideas you haven't thought of yet. In this blog post, we'll take a look at 8 content marketing ideas that might...
It’s All About the Modus Operandi…(IM Creator Legal Websites)
Building a website for your law firm is extremely important nowadays. There are so many restrictions on lawyer advertisement that a website is an absolute must.
As a lawyer, you know how important it is for your firm to stand out in the ocean of firms. Clients today research before they reach out to firms and most of the research is done online. A solid, informative and appealing website will help you stand out and attract more clients.
Here are the 3 must-haves for a law firm site:
1) Bio – dealing with legal matters may turn into a very personal matter. It’s important that your prospective clients get to know you and learn about who you are. Share the Law School you graduated from, where you are licensed to practice law etc. Any information that you think is important and relevant to your new clients.
2) Areas of Practice / Past Cases – when a prospective client is looking for a lawyer, they have a specific issue/problem. Visiting your site, they will want to make sure you are the best lawyer for the job. Add all your areas of practice. Rather than mentioning vague areas of practice such as “Tort Law”, mention the specific fields, for example “property tort”, “medical malpractice” etc.
3) Contact information – this may be a “duh!” one but is super important – add a link to your phone number as the vast majority of internet searches are done via mobile; add an address and a map of how to get to your office if you accept walk-ins. Make sure your contact information is current – visitors to your site are there because they want to learn about you. Make it easy to call you or visit your office.
As for the design of your site, the website can be a classic or contemporary one. There are many designs to choose from, here are 12 great sites we collected for you: