In many ways, building a non-profit website is a straightforward task; you already know what you need to promote, and you already have an idea of the people who will be interested in supporting it. Still, even with a host of crisp images and a great story, far too many not-for-profit websites fall flat on their feet - often without ever really knowing why. In this blog post, we’ll tackle the world of non-profit and charity websites: How you can optimize them, what they should include, and...
It’s All About the Modus Operandi…(IM Creator Legal Websites)
Building a website for your law firm is extremely important nowadays. There are so many restrictions on lawyer advertisement that a website is an absolute must.
As a lawyer, you know how important it is for your firm to stand out in the ocean of firms. Clients today research before they reach out to firms and most of the research is done online. A solid, informative and appealing website will help you stand out and attract more clients.
Here are the 3 must-haves for a law firm site:
1) Bio – dealing with legal matters may turn into a very personal matter. It’s important that your prospective clients get to know you and learn about who you are. Share the Law School you graduated from, where you are licensed to practice law etc. Any information that you think is important and relevant to your new clients.
2) Areas of Practice / Past Cases – when a prospective client is looking for a lawyer, they have a specific issue/problem. Visiting your site, they will want to make sure you are the best lawyer for the job. Add all your areas of practice. Rather than mentioning vague areas of practice such as “Tort Law”, mention the specific fields, for example “property tort”, “medical malpractice” etc.
3) Contact information – this may be a “duh!” one but is super important – add a link to your phone number as the vast majority of internet searches are done via mobile; add an address and a map of how to get to your office if you accept walk-ins. Make sure your contact information is current – visitors to your site are there because they want to learn about you. Make it easy to call you or visit your office.
As for the design of your site, the website can be a classic or contemporary one. There are many designs to choose from, here are 12 great sites we collected for you: