Mobile Presence

Having a mobile-friendly site is very important nowadays. You want visitors to your site to be able to view it on any device. When people go out and suddenly feel hungry, they will grab their smartphones to find the best restaurant nearest to their location. You don’t want to be the restaurant owner whose site doesn’t show on a potential client’s phone.

Since 2011, mobile browsing has become the main platform used around the world to view and browse websites. A 2012 study by consulting firm Accenture showed 69% of all Internet users did so through a mobile device.

Shopping on mobile devices, especially tablets, multiplied more than threefold from 2011 to 2012, even acquiring a special term, ‘couch commerce’.

With increasing shift from Flash to HTML websites, most sites today can be accessed through tablets and mobile devices – but they will most likely look bad, be difficult to navigate and not be user-friendly. If the site is Flash-based, it will not even show on most modern smartphones.

Building a site designed for mobile viewing will not only look more professional, it will also provide your visitors with a smoother surfing experience, making it more likely that they will stay longer on the site. If you have an online business, making your site mobile-compatible is imperative.

 

How to Create a Mobile Site

If you already have a website and wish to add a mobile version, you can do so yourself by using ‘WYSIWYG’ editing platforms, which do not require prior knowledge in coding or design.

Platforms such as IM Creator offer templates designed specifically for smartphones and tablets (responsive), so you will not need to adapt the design to mobile yourself.

There are also companies and designers who can create a mobile site for you, but they may cost more than you would like to spend.

If you want to build a completely new site that will be compatible across all browsers and mobile devices, you can create an HTML-based site, and design it in a way that will fit both web and mobile browsing.

To make life easier, website builders offer a variety of ready-made templates that look great on web browsers and are also fully compatible with mobile devices.

 

3 Quick Tips for Successful Mobile Presence

  • Make sure your site is built using a technology that is compatible to all browsers and devices. HTML-based sites will work on any mobile phone or tablet, Flash will not.
  • Consider the small screen size of mobile when designing your site. Text, images and menu buttons should be large enough to view and read on the smaller mobile screen. Make it simple and don’t place too many items on one page. Although screen resolution varies from one device to another, the recommended dimensions for optimal viewing on mobile are (480)x(800) or higher.
  • People visiting your site from a mobile device are holding a phone in their hand. Take advantage of that and make sure your contact information is readily available on the site. Add an option to call you or your business directly from the site, a map to your business, email, your social media links and more.

In today’s world, mobile presence is just as important as web one.Back in 2010, Google’s ex CEO Eric Schmidt said “the future is in mobile search”. Today, there are approximately 134 million mobile web users in the United States alone, up from 73.7 million mobile web users in 2009.

In the near future, most visitors to a website will be through mobile. Mobile devices such as iPhone and Android have revolutionized web surfing, enhanced the experience dramatically, and continue to drive more people to browse the Internet through their smartphones.

Mobile friendly websites are important if you want to reach your full market. A mobile optimized web design is vital for your success. Make your business available to anyone, anywhere. Start your own mobile site now :)